Many businesses and individuals don't actually have any strategy when posting online, others have a basic strategy but it is not not aligned to their goals and values. It is important to consider what you are trying to achieve by what you post and whether or not the content you post may in fact damage your brand and reputation. Some branding experts will tell you to post content over and over … [Read more...]
Reviews & Testimonials
One of the best ways of demonstrating social proof of a business's value is through the provision by clients and customers of reviews and testimonials. We all know that consumers value word of mouth, however they also tend to trust businesses when they read (or hear video) testimonials because they have an expectation that the review will be genuine, provided in good faith and … [Read more...]
Your business is your business
Stay Smart Online Week 2015 - ‘Your Business is your business!’ Stay Smart Online Week 12 – 16 October 2015 An Australian Government initiative Your business holds a lot of sensitive data and information that cyber criminals would love to access. Think about what you store online… and think about what it would mean if it was lost or stolen. Keeping this information private and secure … [Read more...]
Psychology of “shiny objects”
In discussions with a colleague recently we were astounded by some of the claims made by businesses and just how many people (often small business owners) respond to such claims. What we observed was that many people seem to be blinded by offerings and big claims and they don't actually do any homework to see if there is substance behind such offerings. Sometimes a big claim is justifable, … [Read more...]
Control your Facebook News Feed!
Good news for iPhone users initially, but Android and desktop to come. Last week Facebook gave back some control over who we see first in our Facebook News Feed via the Facebook app. As I mentioned, at this stage its iPhone first, but the rest wont be far behind. Your News Feed is built up as a personalised stream from the Pages and people you connect to on Facebook. The idea is that you … [Read more...]
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