(or How not to get shutdown on Facebook) Many small business operators create a Facebook presence to help in the marketing and advertising of their business, but they often fail to seek expert advice when doing so. Unfortunately not understanding the complexity of Facebook rules has led to some businesses having their business pages shut down, or worse still even losing their personal profiles … [Read more...]
Reputation management matters
Branding vs Reputation Someone said to me recently, "reputation doesn't matter, it's all about how you brand". Wow I thought, that takes the personality out of it, although of course I could understand what they meant. Certainly in business, or for individuals (particularly celebrities), if you create a lot of hype and gloss about something you can get traction even if its not quality … [Read more...]
MYBIZCARD Begone -Letiquette lesson No 2
Are you totally over those random inmails on your Linkedin asking for a review? You know the ones .. they look like this From all my research into this app - there isn't much good about it. If you have received one there are two things I ask you not to do: 1. DO NOT CLICK THE LINK 2. DO NOT CLICK UNSUBSCRIBE WHY? Because clicking either link will find you being asked by … [Read more...]
LETIQUETTE – LINKEDIN ETIQUETTE
LETIQUETTE - LINKEDIN ETIQUETTE In recent times there has been a bit of a change filtering into LinkedIn and in my opinion it’s not all been for the better. From my observations it’s change being driven by users, due to a poor understanding of what LinkedIn is for and how to use it well. As a Social Media professional educator, I constantly come across clients and associates who create … [Read more...]
Staying Smart Online – Passwords & Links Cyber Security Week 2013
Folllowing on from yesterday's post, today we will look at Tip no 3 & 4 from the Stay Smart Online Cyber Security Week tips. Tip 3: Use Strong Passwords and different Passwords for different uses We live in a world full of passwords and pin numbers and it can get hard to remember them all. It is really important however that you do regularly change passwords for your email accounts … [Read more...]
