How your business is percieved online is so important. This is not just about setting ground rules for use of social media in the workplace , your Social Media Policy should complement your Social Media strategy (you have one right?), and define how you engage online with customers, clients and prospects, so that you deliver your messages with consistency and brand flavour. But it goes even deeper. As social media becomes more and more a part of our normal lives, according to a article from Smartcompany, the Hays Tomorrow Workforce survey (read more here) showed that more and more job seekers expect access to social media platforms, and more and more employers grant that access, but it must be done to ensure that time is used effectively. Your policy is the guiding document for all this and more.
So my top 5 reasons for you to have a workplace Social Media policy are.. drumroll
So there you go. If you haven’t got one.. you should! It is important that you bring the team onboard when developing policy.
At iRespectOnline we can draft policies for your business to make it as pain free as possible. Call us now!
1300 855 237
Fiona Lucas is the founder of iRespectOnline. She is passionate about helping small businesses to grow, thrive and build reputation online. Fiona is an ethical marketer providing bespoke online marketing strategies to enable businesses to leverage social media for growth. Underpinning everything she does, as Australia’s first online reputation evangelist she is passionate about driving social change towards a more respectful online environment.
She was named in Mamamia’s Top 50 women to watch online 2013, Finalist Geelong Small Business Awards 2017 – Social Media Influencer and is a virtual community manager for Social Media Marketing World. Fiona presents on digital futures, cybersafety and digital marketing.
Fiona is the author of Futureproof Your Kids – a parents guide to the social media playground.