PHILOSOPHY AND PURPOSE
At iRespectOnline we are committed to helping small business and individuals establish and nurture their online reputations through a strong marketing strategy that ensure brand and image are part of the equation
We work with you to help you to build a strong and purposeful online presence. We ask the hard questions and work with you to provide an authentic “voice” when communicating with your audience. Aligning your purpose and values is imperative to building a strong community.
Damage to reputations comes from a mismatch or misinterpretation of what is said about your business and the reality of their experience of your business.
A better way to grow your business.
Get to know me.
Fiona Lucas is the founder of iRespectOnline® and the parent forum Futureproof Your Kids®. She is a Social Media & Online Community Strategist & Educator. Taking a wholistic approach to strategy, Fiona looks across businesses to ensure that goals are aligned and compatible across the business.
Building a strong customer and service centric business is vital in today’s environment.
Through her work in the online environment and in education Fiona recognised the importance of bringing the concept of reputation management and relationship marketing to the forefront of online education and business strategy. The building of community with strong values and an “in service” approach is imperative in building strong relationships. Community can take place in many forms, but being present is vital.
iRespectOnline and Fiona Lucas have been recognised in her local community as a finalist in the Geelong Business Excellence Awards 2018 and the Geelong Small Business Awards as a social media influencer in 2017.
Whether you are a CEO, celebrity, self employed , student, coach or brick and mortar business or organisation – reputation and brand walk hand in hand.
Fiona has researched and observed the damage which can be caused to a reputation through the poor use of social media and knows just how hard it can be to rebuild. Social media is a brilliant tool for magnifying messages, but unfortunately it magnifies mistakes too.
Fiona is the author of Futureproof Your Kids© and creator of the Four Rs Reputation Framework©.
In addition to her work in business, Fiona is a passionate advocate for protection of children’s reputations online. She has created a simple four-step framework to help parents guide their children as they enter the world of social media and to act as a life long guide to manage reputation.
The driving motivation is Fiona’s deep interest in ethics, good governance and trust-based relationship-building in the online space and her own experience of bullying both as a child and later in life. She believes that everyone should be aware of the need to manage their online presence in an authentic way and has adapted the four-step reputation framework for the business environment.
Recognised as a thought leader and well respected in the reputation field, she contributes blogs to various sites including Business Chicks and Happy Parenting and is a member of the Advisory Panel for KidTrack in the USA as well as a program partner for the Australian government’s Stay Smart online National Cyber Safety initiative. She has completed the NSPCC and CEOP (UK) Training in Keeping Children Safe online and Australia eSmart training.
In addition to her business experience, Fiona is a life long learner and has mentored with some of the leading names in Social Media in the world including Mari Smith, Amy Porterfield and Donna Moritz. Her qualifications include a Bachelor of Commerce Degree (including majors in eCommerce, Human Resource Management & Accounting), IT Certification and Cert IV Training & Assessment. She was previously an associate CPA prior to launching her own business.
She is a social media branding strategist, blogger, mentor and previously worked in education as a Strategic Finance/HR Business Manager. She was deeply involved in many school-based committees and mentored many young business managers. She started her first business in 1996 providing admin and secretarial services.
Fiona was a finalist in the 2013 Mamamia’s l Most Clickable Women Awards* Fiona says, ‘I have always been someone passionate about helping others to grow and equally passionate about ethics and transparency, and the online environment continually was showing me that there are some real gaps in the way we are engaging online, which often has damaging results”.
You can find more about her here.
Fiona launched her first book “Future Proof your Kids” a guide for parents in June 2013. This complements her current ebook series for business and individuals. She is currently writing her new book “Fantastic Futures”
What do you specialise in?
I specialise in mentoring and developing community managers and moderators to bring communities to life. The best way to grow your brand is through a strong reputation. Nothing builds reputation faster than a team of valued fans who love your products and/or services and want to share that news because of the added value and quality of the community.
How much does a typical project cost?
Prices can vary significantly depending on the size of your project and whether it is a short term project or longer term with an average project between $1600-$5000. Monthly retainers are available starting at $400 with a minimum period of 6 months.
Perception + Experience = Reputation.
- Authentic representation
Your social media presence is part of your customer service philosophy. Loud “hype” and advertising puffery doesn’t cut it for progressive organisations in today’s world.
- Relevance & Research
iRespectOnline assists Small Business and Individuals to understand the online space, and guide you with relevant, researched and strategic advice to help you to build and maintain your online reputation.
- We partner with you
iRespectOnline is your business partner. We provide information, advice, strategic social media and content plans, training programs, one on one coaching and bespoke workshops and presentations to help you to build your business. From individual mentoring through to whole team strategy, we’ve got you covered.
We understand the love, sweat and tears that goes into building your business, because we’ve been there too.
- Product or Service
Helping you launch is our passion. Whether you are service based or have a product, we will help you to get known.
Have you considered that your reputation is actually your biggest asset? Whether your personal reputation or that of your business; it is vital to understand and manage what is known and being said about you. In the online world news travels fast!
– Fiona Lucas
Get a project quote today!
We’ll put together a customized quote that meets your needs, and work with you to get started on your project. Let’s build your business together!
My latest blog posts.
Clubhouse is the (currently in private Beta) invitation only Audio only platform taking the world by storm.
Competitions, contests and giveaways can be a great strategy for creating engagement or promoting something new on Facebook and Instagram. However it’s important to do them right to protect your brand. Edited July 2020. What constitutes a contest, giveaway or promotion? Competitions, or giveaways/promotions offer those entering the chance to “win” something of value. It…
Humanize your brand with user generated content The quest for new content is never ending. What is user generated content? It’s allowing your fans, customers, clients, users to tell their story of your brand, or to contribute in other ways to your social media presence. It’s marketing generated by them for you. User Generated…