Many businesses and individuals don't actually have any strategy when posting online, others have a basic strategy but it is not not aligned to their goals and values. It is important to consider what you are trying to achieve by what you post and whether or not the content you post may in fact damage your brand and reputation. Some branding experts will tell you to post content over and over … [Read more...]
Reviews & Testimonials
One of the best ways of demonstrating social proof of a business's value is through the provision by clients and customers of reviews and testimonials. We all know that consumers value word of mouth, however they also tend to trust businesses when they read (or hear video) testimonials because they have an expectation that the review will be genuine, provided in good faith and … [Read more...]
Your business is your business
Stay Smart Online Week 2015 - ‘Your Business is your business!’ Stay Smart Online Week 12 – 16 October 2015 An Australian Government initiative Your business holds a lot of sensitive data and information that cyber criminals would love to access. Think about what you store online… and think about what it would mean if it was lost or stolen. Keeping this information private and secure … [Read more...]
Facebook viruses – stop the spread
Every so often a spate of viral videos and posts will start going around Facebook. Some of them may be relatively harmless, albeit annoying, whilst others may be infected with malware and other nasties. Often these have "clickbait" headlines to entice you ("you wont believe what she does next") or they may be sexual or graphic in nature, designed to make you curious. It's important we all … [Read more...]
LinkedIn Tip – finding connections
Finding a connections recent activity on LinkedIn Have you ever seen a great comment in your LinkedIn feed but you have been distracted and when you return you can't find it for the life of you? When you have many connections, the newsfeed moves fast but its actually easy to find the thread as long as you know who started it. All you need to do is to pop over to your connections profile and … [Read more...]
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