Competitions, contests and giveaways can be a great strategy for creating engagement or promoting something new on Facebook and Instagram. However it's important to do them right to protect your brand. Edited July 2020. What constitutes a contest, giveaway or promotion? Competitions, or giveaways/promotions offer those entering the chance to "win" something of value. It may be a … [Read more...]
Are you using user generated content?
Humanize your brand with user generated content The quest for new content is never ending. What is user generated content? It's allowing your fans, customers, clients, users to tell their story of your brand, or to contribute in other ways to your social media presence. It's marketing generated by them for you. User Generated Content (UGC) is becoming a big go to for brands big and … [Read more...]
#LinkedInLocal – why I became involved
The value of LinkedIn For me, one of the greatest attractions of LinkedIn is the authenticity that comes from making connections with the owners of a business. It gives me more insight into their values and operations, and can be a huge determinate when it comes to selecting products and services. It was these thoughts playing on my mind when I came across the #LinkedInLocal movement around … [Read more...]
Procrastination and the getting around to it
I've been meaning to write about procrastination but I just didn't get around to it. Does this kind of excuse sound familiar? Procrastination, it's something we have all dealt with at some time. Whilst some people would say they never procrastinate, I think in all honesty most people would have at some time. Whether it was putting off cleaning out the garage or booking the car for a … [Read more...]
Facebook Live for Small Business
Tune in every Monday at 7:30pm Australian EST for our Facebook Live Mentoring Monday sessions. We cover social media topics centred around building your online reputation and brand, from organic reach on facebook to avoiding scams! Join us! Episode One: Don't be Scammed Episode Two: Legally Blindsided: Talking about defamation, copyright and reputation Episode Three: Organic is Good … [Read more...]
