I've been meaning to write about procrastination but I just didn't get around to it. Does this kind of excuse sound familiar? Procrastination, it's something we have all dealt with at some time. Whilst some people would say they never procrastinate, I think in all honesty most people would have at some time. Whether it was putting off cleaning out the garage or booking the car for a … [Read more...]
Facebook Live for Small Business
Tune in every Monday at 7:30pm Australian EST for our Facebook Live Mentoring Monday sessions. We cover social media topics centred around building your online reputation and brand, from organic reach on facebook to avoiding scams! Join us! Episode One: Don't be Scammed Episode Two: Legally Blindsided: Talking about defamation, copyright and reputation Episode Three: Organic is Good … [Read more...]
Clickbait headlines lose the catch
Do Clickbait headlines still do it for you? As an avid researcher nothing turns me off more, or makes me feel that a person isn't looking for credible sources when I see "clickbait" articles posted in their feeds or on their blogs. It's rare that I will bother to look now because invariably the heading and the content will have little in common. they do absolutely nothing to build a … [Read more...]
Psychology of “shiny objects”
In discussions with a colleague recently we were astounded by some of the claims made by businesses and just how many people (often small business owners) respond to such claims. What we observed was that many people seem to be blinded by offerings and big claims and they don't actually do any homework to see if there is substance behind such offerings. Sometimes a big claim is justifable, … [Read more...]
Ethical Marketing – a new approach
During 2013 I was privileged to participate in a pilot for a new ethical marketing paradigm – based on the best selling book by Lynn Serafinn – The 7 Graces of Marketing. If you are like me and you are over the deceptive, competitive ways we market, which leaves you feeling totally disconnected, then this new ethical approach may appeal to you. As a person who likes to be upfront, … [Read more...]
