The power of online reviews & complaints: Online Reviews help businesses to share wins and to build trust and provide social proof of the value of goods or services. They can also provide a space for disgruntled customers to make a very public complaints. Unfortunately at times consumers act in an emotional state and do not fully consider the consequences of their actions. It is … [Read more...]
Reviews & Testimonials
One of the best ways of demonstrating social proof of a business's value is through the provision by clients and customers of reviews and testimonials. We all know that consumers value word of mouth, however they also tend to trust businesses when they read (or hear video) testimonials because they have an expectation that the review will be genuine, provided in good faith and … [Read more...]
Online complaints and customer service
It is human nature at times to complain. Just as we cried as little babies to attract attention in order to have our needs met, so we continue to make various degrees of noise as adults for the same end. In recent times there have been some interesting approaches and attitudes to the issue of complaints in the business environment emerging which warrant some discussion. As businesses we are … [Read more...]
