February 13, 2014 By Fiona Lucas

Looking after your customers and clients

We love this post by Sue Ellam for the 7 Graces of Ethical Marketing. It embraces the concepts of Ethical marketing and the importance of looking after your customers and clients.
Enjoy.
Fiona.

How NOT to Run an Ethical Business (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr)

Sue Ellam explores the damage you can do to your business unless you diligently follow ethical practices and treat your clients as your first priority. I have noticed that clients appear to have been relegated to ‘nuisance’ status in some companies…

About Fiona Lucas

Fiona Lucas is the founder of iRespectOnline® and the 4R's Reputation Framework®. She is a Social Media & Online Community Strategist, consulting & training small businesses and corporations to build their brand and develop brand loyalty and growth through understanding and nurturing their customer experience.

In addition Fiona is an ethical marketer providing bespoke online marketing strategies to enable businesses to leverage social media for growth.
Underpinning everything she does, as Australia's first online community evangelist she is passionate about driving social change towards a more respectful online environment.
She was named in Mamamia’s Top 50 women to watch online 2013, Finalist in the Geelong Business Excellence Awards 2018, Finalist Geelong Small Business Awards 2017 – Social Media Influencer. She has worked as a community manager for Social Media Marketing World and is currently working in the Streamyard community.

Fiona presents on Community, digital futures, cybersafety and digital marketing.

Fiona is the author of Futureproof Your Kids – a parents guide to the social media playground.