We love this post by Sue Ellam for the 7 Graces of Ethical Marketing. It embraces the concepts of Ethical marketing and the importance of looking after your customers and clients.
How NOT to Run an Ethical Business (via 7 Graces of Marketing – Ethical Marketing for Social Entrepr)
Sue Ellam explores the damage you can do to your business unless you diligently follow ethical practices and treat your clients as your first priority. I have noticed that clients appear to have been relegated to ‘nuisance’ status in some companies…