One of the best ways of demonstrating social proof of a business's value is through the provision by clients and customers of reviews and testimonials. We all know that consumers value word of mouth, however they also tend to trust businesses when they read (or hear video) testimonials because they have an expectation that the review will be genuine, provided in good faith and … [Read more...]
Crowdsourcing for personal use
This article is an opinion piece written to generate discussion and was first published by Fiona Lucas on LinkedIn in July 2015. I have long loved the concept of Crowdsourcing to enable underfunded areas of society to be able to continue to produce works. The Arts in particular come to mind. Certainly in Australia young film makers would often not get an opportunity to produce works without … [Read more...]
