Competitions, contests and giveaways can be a great strategy for creating engagement or promoting something new on Facebook and Instagram. However it's important to do them right to protect your brand. Edited July 2020. What constitutes a contest, giveaway or promotion? Competitions, or giveaways/promotions offer those entering the chance to "win" something of value. It may be a … [Read more...]
Facebook Pages vs Profile – where are you doing business?
Dear Business owners, So glad you have understood that you can gain great value and grow your business through Social Media, but did you seek advice before you started? I actually wrote this blog originally back in June 2012 on my old blog Socially Skilled, but I'm reproducing with a few updates which I will note as I still see it happening, businesses operating from a personal Facebook … [Read more...]
Are you using user generated content?
Humanize your brand with user generated content The quest for new content is never ending. What is user generated content? It's allowing your fans, customers, clients, users to tell their story of your brand, or to contribute in other ways to your social media presence. It's marketing generated by them for you. User Generated Content (UGC) is becoming a big go to for brands big and … [Read more...]
Support the small businesses you love online
Facebook news feed and small business support How can we support local business, especially in a busy online environment? You probably have seen all kinds of stories about Facebook making changes in the way the news feed operates. Most of these stories have been written for business owners and marketers to help them make sense of the changes. What about for you, the Facebook user? How do … [Read more...]
Facebook Moments & Sync – Don’t panic
Facebook Moments Lots of news and reports about Facebook removing the Sync photos album and "forcing" people to use the new Facebook Moments app. Sync was introduced in 2012 as a place to store photos if you didn't want to share them immediately. Facebook have been promoting Moments since December and have been letting members know if they had any images in the sync file to download them. … [Read more...]
