One of the most overlooked platforms for many small businesses struggling to find qualified leads, new clients and increase revenue is LinkedIn. Perhaps you have heard of success using LinkedIn for client acquisition but you really don't understand how to effectively use it? We asked leading LinkedIn expert, author and influencer, Melonie Dodaro to share her thoughts on how businesses can … [Read more...]
#LinkedInLocal – why I became involved
The value of LinkedIn For me, one of the greatest attractions of LinkedIn is the authenticity that comes from making connections with the owners of a business. It gives me more insight into their values and operations, and can be a huge determinate when it comes to selecting products and services. It was these thoughts playing on my mind when I came across the #LinkedInLocal movement around … [Read more...]
LinkedIn Tip – finding connections
Finding a connections recent activity on LinkedIn Have you ever seen a great comment in your LinkedIn feed but you have been distracted and when you return you can't find it for the life of you? When you have many connections, the newsfeed moves fast but its actually easy to find the thread as long as you know who started it. All you need to do is to pop over to your connections profile and … [Read more...]
Reputation management matters
Branding vs Reputation Someone said to me recently, "reputation doesn't matter, it's all about how you brand". Wow I thought, that takes the personality out of it, although of course I could understand what they meant. Certainly in business, or for individuals (particularly celebrities), if you create a lot of hype and gloss about something you can get traction even if its not quality … [Read more...]
Changes to Company Pages on Linkedin
Many of you should now be aware of changes which will soon occur for Linkedin Company pages. Rather than the product and services tabs (which incidentally I quite liked), there will be a move to Showcase pages and making company updates. What does this mean for you and your company page? On 14 April the Products & Services Tab will be removed If you have any recommendations against … [Read more...]
