One of the most overlooked platforms for many small businesses struggling to find qualified leads, new clients and increase revenue is LinkedIn. Perhaps you have heard of success using LinkedIn for client acquisition but you really don't understand how to effectively use it? We asked leading LinkedIn expert, author and influencer, Melonie Dodaro to share her thoughts on how businesses can … [Read more...]
Support the small businesses you love online
Facebook news feed and small business support How can we support local business, especially in a busy online environment? You probably have seen all kinds of stories about Facebook making changes in the way the news feed operates. Most of these stories have been written for business owners and marketers to help them make sense of the changes. What about for you, the Facebook user? How do … [Read more...]
Adobe Spark makes a few changes
Getting creative with Adobe Spark One of our favourite freemium products is Adobe Spark. It's wonderful for creating images and video quickly and effectively. Up until now although you could remove branding on images, you could not on video. Adobe Spark is now opening up the ability to remove branding and add your own. It's free for now but eventually will be a paid service, so if you … [Read more...]
Procrastination and the getting around to it
I've been meaning to write about procrastination but I just didn't get around to it. Does this kind of excuse sound familiar? Procrastination, it's something we have all dealt with at some time. Whilst some people would say they never procrastinate, I think in all honesty most people would have at some time. Whether it was putting off cleaning out the garage or booking the car for a … [Read more...]
Clickbait headlines lose the catch
Do Clickbait headlines still do it for you? As an avid researcher nothing turns me off more, or makes me feel that a person isn't looking for credible sources when I see "clickbait" articles posted in their feeds or on their blogs. It's rare that I will bother to look now because invariably the heading and the content will have little in common. they do absolutely nothing to build a … [Read more...]
