One of the most overlooked platforms for many small businesses struggling to find qualified leads, new clients and increase revenue is LinkedIn. Perhaps you have heard of success using LinkedIn for client acquisition but you really don't understand how to effectively use it? We asked leading LinkedIn expert, author and influencer, Melonie Dodaro to share her thoughts on how businesses can … [Read more...]
Support the small businesses you love online
Facebook news feed and small business support How can we support local business, especially in a busy online environment? You probably have seen all kinds of stories about Facebook making changes in the way the news feed operates. Most of these stories have been written for business owners and marketers to help them make sense of the changes. What about for you, the Facebook user? How do … [Read more...]
#LinkedInLocal – why I became involved
The value of LinkedIn For me, one of the greatest attractions of LinkedIn is the authenticity that comes from making connections with the owners of a business. It gives me more insight into their values and operations, and can be a huge determinate when it comes to selecting products and services. It was these thoughts playing on my mind when I came across the #LinkedInLocal movement around … [Read more...]
Online complaints – Don’t be an accidental troll
The power of online reviews & complaints: Online Reviews help businesses to share wins and to build trust and provide social proof of the value of goods or services. They can also provide a space for disgruntled customers to make a very public complaints. Unfortunately at times consumers act in an emotional state and do not fully consider the consequences of their actions. It is … [Read more...]
Adobe Spark makes a few changes
Getting creative with Adobe Spark One of our favourite freemium products is Adobe Spark. It's wonderful for creating images and video quickly and effectively. Up until now although you could remove branding on images, you could not on video. Adobe Spark is now opening up the ability to remove branding and add your own. It's free for now but eventually will be a paid service, so if you … [Read more...]
