Humanize your brand with user generated content The quest for new content is never ending. What is user generated content? It's allowing your fans, customers, clients, users to tell their story of your brand, or to contribute in other ways to your social media presence. It's marketing generated by them for you. User Generated Content (UGC) is becoming a big go to for brands big and … [Read more...]
Facebook Live for Small Business
Tune in every Monday at 7:30pm Australian EST for our Facebook Live Mentoring Monday sessions. We cover social media topics centred around building your online reputation and brand, from organic reach on facebook to avoiding scams! Join us! Episode One: Don't be Scammed Episode Two: Legally Blindsided: Talking about defamation, copyright and reputation Episode Three: Organic is Good … [Read more...]
Reputation management matters
Branding vs Reputation Someone said to me recently, "reputation doesn't matter, it's all about how you brand". Wow I thought, that takes the personality out of it, although of course I could understand what they meant. Certainly in business, or for individuals (particularly celebrities), if you create a lot of hype and gloss about something you can get traction even if its not quality … [Read more...]
