Branding vs Reputation Someone said to me recently, "reputation doesn't matter, it's all about how you brand". Wow I thought, that takes the personality out of it, although of course I could understand what they meant. Certainly in business, or for individuals (particularly celebrities), if you create a lot of hype and gloss about something you can get traction even if its not quality … [Read more...]
Spotting fake profiles on LinkedIn
LinkedIn lately seems to be getting "busier". There seems to be more and more people over posting (not original content), sharing pictures (cats and dogs etc), games and other spammy material which don't really add value to their connection. The LinkedIn advantage is that it is a professional space, and it seems that in the panic for people to "get on LinkedIn" there is a typical lack of … [Read more...]
