Many businesses and individuals don't actually have any strategy when posting online, others have a basic strategy but it is not not aligned to their goals and values. It is important to consider what you are trying to achieve by what you post and whether or not the content you post may in fact damage your brand and reputation. Some branding experts will tell you to post content over and over … [Read more...]
Reputation management matters
Branding vs Reputation Someone said to me recently, "reputation doesn't matter, it's all about how you brand". Wow I thought, that takes the personality out of it, although of course I could understand what they meant. Certainly in business, or for individuals (particularly celebrities), if you create a lot of hype and gloss about something you can get traction even if its not quality … [Read more...]
LETIQUETTE – LINKEDIN ETIQUETTE
LETIQUETTE - LINKEDIN ETIQUETTE In recent times there has been a bit of a change filtering into LinkedIn and in my opinion it’s not all been for the better. From my observations it’s change being driven by users, due to a poor understanding of what LinkedIn is for and how to use it well. As a Social Media professional educator, I constantly come across clients and associates who create … [Read more...]
What will facebook’s graph search expose?
Facebook started trialling graphsearch in January 2013 with a limited beta rollout. With the help of the feedback from those testing the program, it is now ready to hit the millions of facebook users in facebook land. First cab off the rank will be those in the USA and with English US language settings, but the rest of the world will not be far behind. In many ways, graphsearch is really … [Read more...]
What parents REALLY need to know about social media
There is so much information online for parents these days it is hard to know where to turn, it can be pretty confusing, and time consuming trying to cover it all. So many ebooks and articles and blogs on safety and apps and etiquette (we here at iRespectOnline have written many of them!). Last year (2012), after seeing the career aspirations of one young teen smashed due to inappropriate … [Read more...]
