Tune in every Monday at 7:30pm Australian EST for our Facebook Live Mentoring Monday sessions. We cover social media topics centred around building your online reputation and brand, from organic reach on facebook to avoiding scams! Join us! Episode One: Don't be Scammed Episode Two: Legally Blindsided: Talking about defamation, copyright and reputation Episode Three: Organic is Good … [Read more...]
Reviews & Testimonials
One of the best ways of demonstrating social proof of a business's value is through the provision by clients and customers of reviews and testimonials. We all know that consumers value word of mouth, however they also tend to trust businesses when they read (or hear video) testimonials because they have an expectation that the review will be genuine, provided in good faith and … [Read more...]
Protecting your facebook presence
(or How not to get shutdown on Facebook) Many small business operators create a Facebook presence to help in the marketing and advertising of their business, but they often fail to seek expert advice when doing so. Unfortunately not understanding the complexity of Facebook rules has led to some businesses having their business pages shut down, or worse still even losing their personal profiles … [Read more...]
Reputation management matters
Branding vs Reputation Someone said to me recently, "reputation doesn't matter, it's all about how you brand". Wow I thought, that takes the personality out of it, although of course I could understand what they meant. Certainly in business, or for individuals (particularly celebrities), if you create a lot of hype and gloss about something you can get traction even if its not quality … [Read more...]
When the reviewer becomes the reviewed
Restaurants are finally getting a chance to even up the score. For years we as customers have been able to comment, praise and critique restaurants via various forums (ie Trip Advisor, Yelp, Urbanspoon etc. A recent article by Inga Ting on Goodfood.com.au outlines how Restaurants are now using social to gain insights into their customers and even give them ratings! Now from what I can see … [Read more...]
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