Tune in every Monday at 7:30pm Australian EST for our Facebook Live Mentoring Monday sessions. We cover social media topics centred around building your online reputation and brand, from organic reach on facebook to avoiding scams! Join us! Episode One: Don't be Scammed Episode Two: Legally Blindsided: Talking about defamation, copyright and reputation Episode Three: Organic is Good … [Read more...]
Are your social media strategies damaging your reputation?
Many businesses and individuals don't actually have any strategy when posting online, others have a basic strategy but it is not not aligned to their goals and values. It is important to consider what you are trying to achieve by what you post and whether or not the content you post may in fact damage your brand and reputation. Some branding experts will tell you to post content over and over … [Read more...]
Reviews & Testimonials
One of the best ways of demonstrating social proof of a business's value is through the provision by clients and customers of reviews and testimonials. We all know that consumers value word of mouth, however they also tend to trust businesses when they read (or hear video) testimonials because they have an expectation that the review will be genuine, provided in good faith and … [Read more...]
Looking after your customers and clients
We love this post by Sue Ellam for the 7 Graces of Ethical Marketing. It embraces the concepts of Ethical marketing and the importance of looking after your customers and clients. Enjoy. Fiona. How NOT to Run an Ethical Business (via 7 Graces of Marketing - Ethical Marketing for Social Entrepr) Sue Ellam explores the damage you can do to your business unless you diligently follow ethical … [Read more...]
