social media etiquette Archives

May 3, 2020 By Fiona Lucas

Facebook Pages vs Profile – where are you doing business?

Dear Business owners,

So glad you have understood that you can gain great value and grow your business through Social Media, but did you seek advice before you started? I actually wrote this blog originally back in June 2012 on my old blog Socially Skilled, but I’m reproducing with a few updates which I will note as I still see it happening, businesses operating from a personal Facebook profile instead of a Page.

I can’t believe I’m posting on this topic again – but still I see so many new businesses starting up as a personal profile under a business name, or operating their business from a personal profile. I know it might seem easier, and you feel you don’t want to personally “be” on facebook, but this is against facebook terms and is a poor business decision. (Update: using your personal messenger is also a pretty spammy way to do business).

It kinda makes me want to cry!

Because I am passionate about supporting businesses to grow, I usually drop a friendly private message to give the business a heads up… but I find it so frustrating that so many still do it. On an ethical level I will no longer “friend” a business – it would be hypocritical of me. (Update: I never did “friend” a profile in a brand name). However create a page and if your product or service is something I value, and proides value, then I will LIKE away, and engage!

Remember a LIKE is an endorsement of a product or service – if you are getting value from a page then you should LIKE them to say thanks! Update: We value engagement so much, comments, hearts and shares will always give your business a boost!

(Note that this is a reproduction of the original post from 2012 with updates or amendments noted).

After sending messages to a few pages, I had a couple come back saying they get better engagement with a personal profile – but the principles are all wrong. Let’s just examine a few from both the business perspective and that of someone “friending” the business as opposed to becoming a fan:

Do you really intend to push your business out onto all your friends – many of your friends may not appreciate that you are spruiking to them, and it is very poor social etiquette to do so.
On the other side, if you “friend” a business they are able to spam your friends .. NOT good social etiquette at all
as a business on a profile, you cannot take advantage of all the cool things that the Tabs can do help your business to grow. Update: Pages include messaging, shop, services and insights and more!)
You risk building a huge base of fans only to have it all it all shut down – at some point, especially with facebook now privatised, they are going to do some serious culling – then all your work is lost!
It is almost impossible to implement any kind of reasonable social media marketing strategy when you are operating as a personal profile, and any self respecting and qualified social media consultant should not encourage it. If you want to start list building – then do it through offering something of value and create an opt in offer.
Without a page you cannot take advantage of the analytical tools on offer – so how are you measuring your engagement?
Having an individual profile will limit you to a maximum of 5000 friends, pages can have millions of followers.
Converting to a page later is messy and doesn’t always work as well as you might like. It may not work in the best interests of your brand to later change over where some fans may move and others might still interact with the profile. You miss opportunities for engagement with a much broader audience.
You can link a page to your website and include a buttons to improve engagement, you can’t do this with a profile.
If you later create a personal profile then you are again in breach of facebook terms which clearly state that personal profiles must be in the name of a real identifiable individual (yes not your dog, cat, boat or business) and you may only have one. If you also have a business set up as a profile then you risk having both your profiles shut down.
It actually doesn’t help anyone to do it this way as it causes the statistics to be incorrect – and if you are trying to measure your ROI accurately then we all need to play the game fairly.

I could go on, but the number one thing that you are doing when you set up your business as a personal profile – is not being honest. No one knows who you are – it does not generate trust. If you are being transparent and using your own name, but using the profile for business, you are missing out on many benefits of a page. Be proud of what you have created and let it shine on it’s very own page. If you are not sure what to do, or don’t have a strategy, seek help from an expert so you don’t waste precious time and money, because you never get time back.

Update: I don’t really need to update any of the points, as they are all still really relevant despite me writing them back in 2012!

Fi.

June 30, 2015 By Fiona Lucas

Protecting your facebook presence

(or How not to get shutdown on Facebook)

Many small business operators create a Facebook presence to help in the marketing and advertising of their business, but they often fail to seek expert advice when doing so. Unfortunately not understanding the complexity of Facebook rules has led to some businesses having their business pages shut down, or worse still even losing their personal profiles (generally for operating under a business or fake name). The heartbreak of losing a hard earned community and possibly a brand name is not an easy one for businesses to bear. But all is not lost. Read on to discover how you can help to protect your reputation and your facebook profiles and pages.

1. Know the difference between your profile and a page

For some people this might seem obvious, but for those new to Facebook, or to using Facebook as a platform for their business, it isn’t always so obvious.

Your “profile” is your personal account. You need to set this up first, before you create a page. You can keep it as private as you like. You need a profile in order to engage in groups, comment on your friends stories or photos, or engage as yourself on a page. Facebook also use your personal profile to verify your identity. So it’s smart to use your real name, because if you have to try and prove you own a page on facebook and you didn’t use your real name, it’s not going to be an easy process, and you may even fail. If you want to learn more about profiles and how you can use them, you can visit facebook help here.

2. Don’t force anyone to have to “like” or to “tag” themselves on your page in order to enter a competition

You can ask people to LIKE a COMMENT or a POST on your page as part of entry, but not to “Like” the page. You cannot ask people to tag themselves into an image which they are not actually pictured in. You can have the competition shut down, or sometimes even your whole page. You also can’t use personal profiles to collect entries (mainly because it’s unfair, there is no way you can track them). This means you can’t ask people to “Share” a post on their page as an entry or to “share” to friends for more entries.

Using a third party app or having a social media specialist set up a competition for you should help protect you and take some of the pain away, (but make sure they do know what they are doing, we have seen some pretty big brands run competitions in breach of the rules, and they risk a lot of damage to their brand in doing so). The terms and conditions for promotions are exact. You can find the guidelines here.

3. No Spam!

A sure way to have people report your page or your profile is by sending unsolicited direct messages to them via Facebook. Spamming is a violation of Facebook’s Community standards. Posting links and images to other people’s profiles and pages or using your personal profile to push your business onto people’s pages is considered spam. Other forms of spam include “clickjacking” where a button looks like it is for one thing, but clicking it actually has you liking something else; phishing and malicious software (often via video and “viral” posts) and “sharebaiting”. You often see sharebaiting where scammers create a fake competition for a big brand and people click and share thinking they are going to enter a competition. Also those videos and posts that say “you won’t believe what happens, what she does etc”. Be skeptical of such posts.

You can learn about spam here.

4. No third party advertising

This generally relates to people who attempt to charge you to advertise in their groups or on their pages. Under Facebook terms and conditions you cannot charge people to use their platform.

5. Make sure your page adheres to age limits depending on content

When you set up your page you can define the audience. If your page contains adult content, or products which have age limits you must adhere to the law. This relates to adult products, alcohol, tobacco or firearms. Protect your page and help look after our young people by limiting your page to age 18 and over.

6. Don’t tell lies!

If your page contains or promotes information which is false, deceptive, mislead or makes fraudulent claims, it will be shut down. In addition you may find yourself facing fines under consumer laws. Keep it real.

iRespectOnline and Communication Tree joined forces to create this infograph. Feel free to print it, pin it , share it to help others to understand how to protect their valuable media and reputation.

7. Keep it Nice

Facebook has a wide community of people from all walks of life, and it is very family orientated and friendly. Don’t post violent or sexualised images. Be respectful. Your community and Facebook will not tolerate bullying, harrasment or threats. Facebook gives your business such a huge opportunity to connect with existing clients and prospects and grow your business brand and reputation. Look after it well (including how you engage personally within groups and on posts).

Your turn:

Have you been guilty of any of these issues? Many people inadvertently have, particularly when it comes to promotions and competitions.

Do you have a specific question? Leave your comments below (and of course, be polite!)

(You can join our communities on Facebook at iRespectOnline and Communication Tree )

February 17, 2014 By Fiona Lucas

LETIQUETTE – LINKEDIN ETIQUETTE

LETIQUETTE – LINKEDIN ETIQUETTE

In recent times there has been a bit of a change filtering into LinkedIn and in my opinion it’s not all been for the better. From my observations it’s change being driven by users, due to a poor understanding of what LinkedIn is for and how to use it well. As a Social Media professional educator, I constantly come across clients and associates who create profiles on every different platform because they believe that is a good strategy. Sometimes it is, provided there is a strategy and plan behind it.

Where it goes pear-shaped is when we start taking rules and behaviours from one platform to another and there is a mismatch between audience and purpose.

Professional networking platforms such as LinkedIn have rules for a reason. The rules are not there to restrict – it’s about targeting. When I’m discussing LinkedIn with clients and associates, I keep hearing so many stories about “spammy” emails and requests to connect from very disconnected sources, so it inspired me to do the following post, to help you get more out of LinkedIn and leverage it’s power for your profile and business.

LinkedIn’s own mission statement is: “…to connect the world’s professionals to make them more productive and successful”

I hope this post helps you to understand how to use and engage with your connections to help make your experience a positive and successful one.

1. NO PROFILE PIC (who are you?)
Think of your presence on LinkedIn just as you would when attending a physical professional networking event. You don’t walk into a room with a bag over your head do you? For best results, have a clear professional and current headshot on your profile. Ensure that your eyes are showing because we connect far more readily with people when we can look into their eyes. Your photograph (or lack thereof) is one of the first things people will look at.

2. NO SPAM PLEASE
Just because someone has connected with you on LinkedIn this is not an invitation to be placed on your mailing list. Nothing can be worse for your reputation than being known as a spammer. Anti spamming rules apply and if you wish to add someone to your newsletter, then email them asking them and make sure there is an opt out option. This is important for you to understand because if enough people mark your emails as “spam” then LinkedIn just might shut your profile down.

BEWARE THE THIRD PARTY APP: There are several products on the market which purport to build your networks and help your to build your brand and be found online. Unfortunately many of these programs make it very easy for you to send out invites and requests to your entire list. Some of these are referral key Etagged.me Erated.me Make sure you do your research before accepting such invitations – they may do more damage than good.

3. SENDING A BLANK INVITATION

If you only request connections using the standard connect form and don’t complete it, you are sending a blank invitation. LinkedIn provides an option to add a message with a request to connect. Please USE it. LinkedIn is about QUALITY over quantity. If you wish to build relevant relationships, which can help you to leverage opportunities, then it is worth taking the time to customize the message.This is even more important when reaching out to someone you have actually never met or engaged with. Let them know why you would like to connect. Tell them you enjoyed their article or the talk they gave. Remind them that you were at the conference or that you share similar interests or thoughts on a subject they are passionate about.If you actually don’t know the person, have no connections or their email address, then ask a mutual connection for an introduction. Some try and get around this by linking to a business the connection is part of. This does nothing for your reputation and could be just AWKWARD! Connecting with someone by saying you have worked with him or her at your business, or their business and you never have just to make the connection is a poor strategy! Come on – imagine being at a physical network event and someone says to you “oh I just met Bill over there, he says you used to work for him”, and you’ve never met the guy? If you wouldn’t do it in real life, don’t do it online. Worst still if you run into this person in the future your reputation will already be damaged!By the way..

4. IT’S NOT A DATING SERVICE
Linked in is NOT a dating service! It is inappropriate to use it as such. There are plenty of websites and platforms designed for that service. If you do happen to connect with someone and at some point it leads to a relationship that is lovely, but don’t send inappropriate connection messages – it doesn’t build your reputation and you just might get marked as spam and end up without a profile.

5. NO SELFIES OR CUPCAKES
LinkedIn is NOT Facebook, Instagram, Pinterest or any of the other social networks. Whilst Facebook is primarily a social network, one which also has fantastic opportunities for businesses to connect and develop customer/client relationships (B2C, C2C and B2B), LinkedIn really works best as a professional networking platform. Here you can build and develop your profile, seek new connections and new opportunities, build or change your career and find partners and joint venture opportunities.It’s been said that “you wouldn’t wear flipflops to a job interview so don’t kick your shoes off on LinkedIn” and I think that is a great analogy. LinkedIn’s roots were in the recruitment industry – linking people and jobs, but over time they recognized the potential to help business to grow and to find connections way beyond the capabilities of a job board. LinkedIn has deliberately been created in a more formal and professional way and many professionals who would shy away from the other social networks will happily add opinion and share information within the constraints of the LinkedIn environment.
That said, the power of visual marketing means you can share powerful content, just ensure it is relevant. Using great images in your blogs is still a great strategy. Cupcakes are fine if that’s your business, but not if it’s your afternoon tea!

6. BE TRUTHFUL
This is the most important one of all. There is no benefit to lying or exaggerating on your profile. Your online profile is a snapshot of your resume and subject to scrutiny. Don’t risk your reputation.Highlight your achievements, your contributions to the world, but be transparent. Don’t take personal credit for a team effort and don’t reinvent your titles. Just be honest. This is especially true for those just starting their careers, it can be tempting to “gloss it up”. Please don’t. You can still be creative, especially if that suits your industry, but just keep it real. For example if you managed a business, use your title; don’t say you were the CEO (unless you were of course!). If you contributed to an article or book, say you were a contributing author, not the “author”. A little honesty goes a long long way.

I hope you have enjoyed this post, please pop over and join our LinkedIn company page so that you can keep up to date with our posts and let us know what you think. We would love to hear about your LinkedIn experiences.

Fiona.

LinkedIn, the LinkedIn logo, the IN logo and InMail are registered trademarks or trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries.
This post has been written to provide information and education about using LinkedIn and the use of the name is within branding guidelines. We are not an affiliate.

www.fionalucas.com.au

September 10, 2013 By Fiona Lucas

The Connected Family: 5 Fab ideas for safer social media FUN

Author and online reputation educator Fiona Lucas shares 5 ways to balance “real” life and social media to connect with your family for the best of both worlds!

Families are so busy these days that it may seem easier for parents to leave children playing with smartphones, ipads and other devices to keep them entertained. These devices and online games can be highly addictive and once habits form, it can be very hard to break them.

We need to try and find a balance so that we remember that our devices are merely tools to help us to achieve a goal, and are not more important that spending time with each other. We don’t want our future childhood memories to consist of the high score they got on “angry birds”! Further the “good” use of the internet and social media platforms is becoming more and more integrated into the way our children learn at school, so we must ensure that we are able to support our children as they learn and not allow a ‘digital divide’ to grow.

We have put together some suggestions to help parents find ways to engage with their children using a balance of “real” experiences and online fun. This allows us to create an environment where our children see that our online tools are just that – tools that can add to an overall experience, but they are not the only experience.

Here are five ways that you can start engaging and having fun with your family, mixing up both online fun and real life fun to make a much more complete experience and create memories to last. By enjoying time together you can make the online experience safer because you are there to guide and monitor your child’s online time.

1. Create a family day trip scrapbook:

Organise a day trip, to the local zoo or fun park, you might like to involve extended family or friends.

Take photographs on the day (make sure you ask for parental permission if you take photos of other children). When you get home, or the next day or so, put aside a couple of hours to play with the kids and create a scrapbook album on your chosen social media platform. You might like to use Pinterest or Facebook.

If you are involving your children we highly recommend keeping the albums private – just for you and your family (you might choose to allow access by extended family). Have your children help you make up titles for the photos but don’t “tag” any of them with names.

Sit with your children and look up information on some of the animal or activities that you did during the day. You could then help your children to make comments on the photos with some of the facts. For example a title on the photo might be Mummy Giraffe and baby. The comment could be: A baby giraffe is called a calf. Giraffes can have necks up to 2 metres long. They have really long tongues too.

You might then look for fun (and age appropriate games to play). For example at Africa games there is a hungry giraffe game and they also have interesting facts about Africa.

2. Go on a real life treasure hunt! Geocaching experiences can be lots of fun!

Ever tried geocaching? Its fun, gets you outdoors and is a great way to show how your smartphone is really just a tool! Did you know that around the world geocaching enthusiasts have been hiding various “treasures” and marking them via GPS for others to find. Little trinkets (stickers, balls, toys from things like kinder surprise) are hidden to find and trade, along with a log book so you can mark when you found it, and leave something else for others to find. There are now over 6 million geocachers worldwide and over 2,214,540 active geocaches (treasure spots) across the world.

All you need is a GPS or an iphone. You can download a geocaching app for around $10 or create an account here and discover what’s hidden in your area (and around the world). A basic account is free, but if you really find you are enjoying it you might choose to join (annually around $30). Find our more here geocaching.com Beginners experiences are marked in green on the site. Check the details as some are more complex than others. Don’t do microcaching to start – they are very tiny and hard to find. Start with the bigger ones.

The only rule is that when you find a cache, whatever you take you replace with something of similar value.

Why not don your pirate gear with the kids and head off on a geocaching adventure!

3. Get APPY!

Hold an APP party where you all compare and talk about the different apps your children are playing with on their mobile devices. This is a great opportunity to talk about safety of apps and to check out just what your kids are playing with online. Take a good look at the types of advertising particularly on free apps and consider whether some apps are “grooming” for future gambling. You might discover some great new apps, and you might find there are some you decide to delete as well. Make sure you discuss with your child the pros and cons and help guide them to make the right decisions about the apps they are using.

4. Paper Chain Family

Here’s a bit of fun. Create some paper chain people or paper dolls and decorate them to represent your family members. Have fun posing them in places like around a tree and take a photo – then take a photo with the actual family doing the same thing. Stay safe, but you can have lots of fun. (add some of the photos to the family scrapbook you created in number 1 above. This is a great opportunity to have a few silly photos taken and then discuss what it might mean to have them online. There are bound to be a few that the kids say “oh yuk, no don’t post that”, and that is exactly what you need to bring a discussion into the space about respecting the rights of others and not posting pictures without their consent.

5. Savvy Shopping skills

With so much of our spending being online and via card, it’s hard for our children to understand that there is not an never ending supply of money. Play “online shopping” but use toy money and see how “savvy” your little budgeters can get. This is a great way to teach your children that money runs out and that prices vary. They will start to understand concepts around making better choices when they can see that the money doesn’t last. If you want to, you could give a small real prize for the one who shows restraint and compares prices (maybe some pocket money or a new money box!).

With more and more of our time being “screen time” it is vital that we seek to educate our children (and ourselves) early in finding balance, not just for on and off screen time, but balance between onscreen play and enjoying family activities offline.

Guiding our children as they grow up online can be tricky for parents. If you have enjoyed this post you may be interested in Futureproof your Kids – a parents guide to the social media playground.

To stay up to date with news for your connected family subscribe to our blog now and watch for our free app coming soon!

We hope you enjoy our suggestions and would love to learn of other ways you use social media to engage effectively with your child. Please let us know in the comments below.

You are most welcome to share this post on your social networks and parent groups. Help to spread the message for safe and balanced social media use.

Fiona Lucas

Fiona Lucas is the founder of iRespectOnline, providing education, training and strategies on managing your online reputation and social media. She is passionate about making the online world a more supportive and happier environment for all. She is the Author of Future Proof your kids.

www.fionalucas.com.au

August 8, 2013 By Fiona Lucas

Phubbing goes viral but naming and shaming?

You cannot avoid all the fuss about “Phubbing” lately. Phubbing is a term coined by 23-year-old Melbourne University student Alex Haigh, to describe the action of “snubbing” people in real life by using your mobile phone in front of them, rather than engaging with them. What a great word he has coined, it even sounds fun to say. A viral campaign is madly spreading showing just how annoying and rude some people find the use of mobile phones. When you read the web page, it is actually quite humorous and the faux “stats” are very clever (obviously made in jest – consider 92% of repeat Phubbers go on to become Politicians! ).

We are very passionate about bringing respect and etiquette into the main playing field, however when something like this goes viral there can be some accidental fallout and unfortunate consequences so we need to be wary. Although many will see the fun in this, some might just take it a bit too seriously.

On the plus side, Alex is so right in encouraging people to actually communicate face to face, and what I really love is that it is highlighting some really important issues that we need to consider. We have blogged before on the issues of smart phones and teens who seem to prefer to text to talking, but is this just a natural movement? Once people only broke up face to face, then the telephone came and some chose to break up that way – now rather than make the call, they text the message. It’s seems harsh and sad, and correct etiquette would be to speak to the person, but there are times when being face to face could actually put someone in danger and this must also be considered. We live in a complex world of heightened emotions and reactions, magnified by the speed and spread of technology.

In my book Futureproof your kids I discuss the behaviours that we are modelling to our children in our use of phones and other technology, and I advocate putting the phone down and away during meal times and in the supermarket and restaurants. Our children need to learn life skills not just how to use a phone!

In Japan for example, where mobile phone culture (keitai culture) has been an issue for some time, there have long been regulations around use of mobile phones on public transport. Personally I hate it if I get a call on a train because you have to talk out loud, it doesn’t feel very private. On the other hand people sitting beside you can be chatting away very loudly while you are trying to read and we are hardly going to tell them not to talk are we?. However the time on transport is time when one can continue to work, therefore I see no problem with texting a response, or researching information when I’m on the train.

When it comes to Café’s and Restaurants, many of these are actually increasing their patronage because of mobile technology. The benefit of quickly spreading reviews, sharing offers and deals and having their marketing done for them, by their customers through photos and posts of fun times, and great food being shared on instagram and facebook cannot be ignored. I think if people want to take a few photos and share them with friends, there is generally no harm in that, but I also believe the phones should be put away after the initial “checking in” phase and if a call needs to be taken, then get up and move away from the table. We must also be aware that most people don’t carry a separate camera now, they have their phone, so they take and share a photo of a birthday celebration and send it immediately to share with other loved ones who are not present and there is no harm it that. The harm is when we actually stop engaging with one another and the table falls quiet with only the soft sounds of keys being pressed takes over.

The concern I have for this particular issue going a bit pear shaped, is where the campaign goes on a quest to “name and shame” phubbers, with a place to upload photos. The site itself appears to only have a few photos (I did not test it to see if I could upload) which says to me they are put there for fun and to provoke thought. Some really do make your eyes pop however. Kissing and texting at the same time.. now that is really disrespectful – how disengaged from the moment – that is quite tragic.

There is a possibility however, that some may really take this to town and end up humiliating or bullying people using phones. The campaign says SHAME A PHUBBER… it goes on to say, don’t hold back, “be brutal”. Even if the site itself is not posting images, others might start shaming on various platforms around the world. In an environment where we are fighting so hard against bullying, this appears to be an incongruity. We must temper this with not making generalisations about why someone might be texting or on their phone at a particular moment. For example, sharing a photo of a newborn with grandparents who live far away, calling at a restaurant because you have just been proposed to – there are always reasons and many of them are things of joy which are also part of life and we should celebrate.

There are also those who for many reasons have difficulty in engaging face to face, but for whom texting has opened a world which was previously unknown to them. These are all important reasons for us to take care with the spread of this clever campaign. Three cheers for raising awareness but hold back with the name and shaming – let’s not let it get out of hand.

Here is the link to the Stopphubbing site. Enjoy the read. Come back and share your opinions!

There are some great articles hitting the web around Phubbing. Here are a few worth a read:

What would Jane Austen say?

Why the Stop Phubbing campaign is going viral.

Fiona Lucas

Learn more about Fiona here.