Getting creative with Adobe Spark One of our favourite freemium products is Adobe Spark. It's wonderful for creating images and video quickly and effectively. Up until now although you could remove branding on images, you could not on video. Adobe Spark is now opening up the ability to remove branding and add your own. It's free for now but eventually will be a paid service, so if you … [Read more...]
Are your social media strategies damaging your reputation?
Many businesses and individuals don't actually have any strategy when posting online, others have a basic strategy but it is not not aligned to their goals and values. It is important to consider what you are trying to achieve by what you post and whether or not the content you post may in fact damage your brand and reputation. Some branding experts will tell you to post content over and over … [Read more...]
Control your Facebook News Feed!
Good news for iPhone users initially, but Android and desktop to come. Last week Facebook gave back some control over who we see first in our Facebook News Feed via the Facebook app. As I mentioned, at this stage its iPhone first, but the rest wont be far behind. Your News Feed is built up as a personalised stream from the Pages and people you connect to on Facebook. The idea is that you … [Read more...]
Protecting your facebook presence
(or How not to get shutdown on Facebook) Many small business operators create a Facebook presence to help in the marketing and advertising of their business, but they often fail to seek expert advice when doing so. Unfortunately not understanding the complexity of Facebook rules has led to some businesses having their business pages shut down, or worse still even losing their personal profiles … [Read more...]
When the reviewer becomes the reviewed
Restaurants are finally getting a chance to even up the score. For years we as customers have been able to comment, praise and critique restaurants via various forums (ie Trip Advisor, Yelp, Urbanspoon etc. A recent article by Inga Ting on Goodfood.com.au outlines how Restaurants are now using social to gain insights into their customers and even give them ratings! Now from what I can see … [Read more...]
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